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November 2020

19 Nov

Using Data to Improve Minority Trial Recruitment

by Marianne Ryan
in All, Healthcare Data Management, Industry News, Life Sciences, Technology
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A recent news headline by Reuters: “Modern vaccine trial contractors fail to enroll enough minorities, prompting slowdown”   The COVID-19 pandemic has shed new light on a decades-old problem related to recruitment in clinical trials: under-enrollment among racial and ethnic minorities.  In order to truly understand the efficacy and safety of new medicines, including COVID-19 vaccines and therapies, as well as generalize research findings, a cross-section of...

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04 Nov

Data Solutions for Building Your Product Value Story

by Marianne Ryan
in Healthcare Data Management, Industry News, Life Sciences, Technology
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Imagine that your company is preparing to launch a new branded drug with distinct advantages in efficacy and side-effect profile. You are challenged by a crowded market dominated by generics.  Ninety-six percent of the market share is shared across multiple generics; three other branded products compete for the remaining 4%. The market value is high, so dominating the branded competitors is not only a significant...

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