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Digital Behavioral Data

Insights that drive precision

THE “WHY” BEHIND DIGITAL BEHAVIORS

According to Gallup, organizations that leverage customer behavioral data to generate behavior insights outperform peers by 85% in sales growth and more than 25% in gross margin.

In today’s digital world, just knowing “who” your customers are isn’t enough – you also need to know the “why.” Data from search and social channels play a crucial role in understanding your consumer. Successful companies leverage customer behavioral data and analytics to drive customer acquisition, retention, and growth. Are you?

MSA has partnered with a leading market research company to provide access to digital behavioral data (from consumers’ PCs, smartphones, and tablets) from approximately 4.6 million people. Our flexible, digital behavioral data solutions provide a quick way to monitor and react to changes in the performance of your brand and lead you to the valuable insights you need for growth.

De-identified, standardized digital behavioral data from MSA strengthens...

…your ability to effectively measure how digital tools influence your market

Power Business Decisions with an Understanding of Customer Behavior

Today’s customers incorporates a wide range of digital tools and platforms into their purchasing decisions and buying habits. Organizations that are slow to follow in the customer-centric, behavioral data-driven footsteps are finding it increasingly harder to compete.

The good news is that by partnering with MSA you don’t need to be an expert in leveraging the power of digital behavioral data. MSA has the right knowledge and tools to take your business to the next level.

Actionable, timely digital behavioral data from MSA ALLOWS

You to better target consumers using digital behavior from multiple devices

Actionable, timely digital behavioral data from MSA ENABLES

You to determine the best way and time to reach your target audience

Actionable, timely digital behavioral data from MSA ENHANCES

Your ability to make strategic decisions based on how and what people consume

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Integrating digital behavioral data from MSA with other data types (ours and/or yours) answers questions such as:

What is the impact of our advertising campaigns? Is our digital behavioral strategy effective?

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Integrating digital behavioral data from MSA with other data types (ours and/or yours) answers questions such as:

What types of content, over what channel and format, have the greatest impact on targeted key segments?

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Integrating digital behavioral data from MSA with other data types (ours and/or yours) answers questions such as:

What are the best ways to target cohorts of consumers using digital media?