Lab Test Result Data
Proactive, data-empowered organizations leverage lab-based segmentation analyses to drive the adoption of first-line therapy and identify candidates for switching.
WHY LAB TEST RESULT DATA?
Laboratory tests play a vital role in the detection, diagnosis, and treatment of disease. Having more touch points with patients than any other function in healthcare, lab test results play an integral role in determining the most effective treatment.
Learn More: Treatment Outcomes/Effectiveness
Analyzing timely and accurate lab test results is crucial for successfully managing patient care and improving outcomes.
Standalone lab diagnostic data, with analytics applied, provides the ability to segment patient populations into three groups:
Using lab data from MSA helps retain market share by targeting physicians whose patients may benefit from an adjusted dose in order to prevent switching.
Physicians use Lab Test Result data
to make treatment decisions across
the entire care continuum.
Shouldn’t your Sales teams
be looking at the same information?
De-identified, patient-level Lab Test Result data from MSA strengthens...
…your ability to allocate resources in a proactive and targeted manner.
TRACK AND TREND COVID-19 LAB TEST RESULTS
MSA-provided, reliable,
and timely, patient-level
Lab Test Result Data
enables:
Clinical Trial Recruitment
Tracking Patients with COVID-19 and Other Conditions
Monitoring Healthcare Utilization Trends
Managing COVID-19's Impact on the Market
Other MSA-Provided Data to Support COVID-19 Efforts include Medical Claims and EMR Clinical Data.
Learn How MSA is Ready to Help with COVID-19 and Other Viruses
Don’t (Just) Look Back
Allocate sales resources in a proactive and targeted manner.
The healthcare industry has traditionally used medical claims and prescription data to guide commercial strategy. While valuable, this utilization data is limited because it offers only a historical perspective of patients already on therapy.
Lab Test Result data from MSA identifies physicians with relevant patients BEFORE a treatment decision has been made. Forward-thinking healthcare organizations can use this knowledge to proactively educate healthcare professionals on the benefits of their therapies, before a treatment decision has been made.
Access to busy physicians continues to decrease. Highly-targeted Lab Test Result data from MSA informs you that a physician has a patient now that would benefit from treatment intervention, allowing more opportune engagement.
More: Physician Targeting & Sales Force Allocation
Value of Lab Test Result Data
Lab Test Result data is a powerful tool. Our decades of experience with integrating diverse healthcare data and industry-leading lab data sets enables us to partner with healthcare organizations to improve patient care and their bottom line.
Stand-alone or integrated with data from other sources, Lab Test Result data from MSA, along with our ability to perform advanced analytics and unparalleled IT expertise, unleashes the value of healthcare data.
Timely Lab Result Data From MSA
Supports Personalized Medicine
MSA Lab data reveals a patient's unique genetic mutations and biomarkers, allowing you to identify the specific therapies that offer the best outcomes given the patient's genetic makeup.
Timely Lab Result Data From MSA
Furthers Population Health
MSA Lab data allows you to identify a target population, perform risk stratification, implement targeted interventions, and track clinical outcomes. Lab results tie clinical interventions to evidence-based guidelines.
Timely Lab Result Data From MSA
Aids Early Detection of Rare Diseases
Critical MSA Lab data provides the ability to properly diagnose some of the more than 6,000 rare diseases months or years earlier, providing tremendous benefits to patients and to the healthcare system overall.
